Director of Admissions and Marketing, Swiss International Scientific School, United Arab Emirates

This school is based in Dubai, UAE and is looking for a Director of Admissions and Marketing.

About Swiss International Scientific School: Swiss International Scientific School in Dubai is a premier educational institution known for its commitment to excellence. With a reputation for delivering high-quality education and fostering an inclusive and dynamic environment, our school is dedicated to providing exceptional learning experiences for students and families.

Position: Director of Admissions and Marketing (DAM)

Reporting To: School Principal (dotted line report to the Regional Director of Admissions & Marketing, SEAME)

Direct Reports:

• Admissions Officers
• Front of House Team
• Marketing Team

Role Overview: As the Director of Admissions and Marketing, you will be a key member of the Senior Leadership Team (SLT), responsible for driving student enrolment and ensuring an exceptional Family Experience Journey. You will lead the Marketing, Admissions, and Communications (MAC) team, fostering collaboration across the school to enhance our brand, communications, and enrolment processes.

Key Responsibilities:

• Strategic Planning:
  • Develop and implement the strategic MAC plan in collaboration with SLT and Regional Office colleagues.
  • Manage the MAC budget and ensure optimal use of resources.
  • Maintain market and competitor knowledge to provide a commercial advantage.
  • Oversee data integrity through CRM systems and ensure accurate forecasting.
• Driving Performance:
  • Use data and insights to enhance enrolment performance and conversion rates.
  • Analyze marketing and enrolment activities to inform decision-making.
  • Monitor team performance and ensure efficient use of Salesforce (CRM).
• Execution:
  • Lead the development and execution of the Family Experience Journey, ensuring a world-class experience for families.
  • Recruit, develop, and coach the MAC team to deliver high standards.
  • Ensure compliance with the school’s Visual Identity and Tone of Voice guidelines.
• Building Reputation:
  • Define and communicate a distinctive school brand.
  • Lead the development of the school’s brand framework and oversee external communications.
  • Develop external networks to build awareness and drive enrolment opportunities.
• Personal Development:
  • Commit to lifelong learning and share knowledge with the team.
  • Stay updated with trends in marketing, admissions, and communications.

Candidate Profile:

• Qualifications and Experience:
  • Degree educated with at least seven years of experience in brand-building, sales, or marketing roles.
  • Proven leadership skills with experience in managing and coaching teams.
  • Strong project management abilities and experience in launching successful initiatives.
  • Proficiency in data analysis and using insights to drive decision-making.
• Skills and Attributes:
  • Excellent communication and relationship-building skills.
  • Digital savviness with the ability to enhance the school’s digital presence.
  • Commercially minded with a passion for innovation and results.
  • Resilient, entrepreneurial, and able to work under pressure.

Benefits:

• Competitive salary package.
• Opportunities for professional growth.
• Collaborative and supportive work environment.

Application Process: Interested candidates are encouraged to apply as soon as possible. Applications will be reviewed on a rolling basis, and interviews may occur before the closing date.